BookReading

Enter our Synopsis of our Chapters here: __ [] __

__**Chap. 1 - The 36,000-Foot View**__

__**Chap. 2 - Paving Online Community Roads**__
 * Caroline Benton**

“By enabling connections among employees, organizations can more easily offer customized work arrangements, establish virtual teams, bring new employees up to speed quickly, improve collaboration, and increase retention with people who hadn’t felt a strong sense of belonging in the past” Patricia Romeo, D Street Leader, Deloitte (qtd. p. 33).

The chapter outlines the benefits of having a central social network (inside the organization’s firewalls) for employees to share ideas, feel connected, learn the “ins and outs” of the company culture, and network with employees they wouldn’t otherwise meet. The chapter use Deloitte Financial Advisory Services LLP as an example of how one company created a social network for its employees, known as D Street, and how the company and its employees benefitted. “People say they visit D Street because it makes a large organization feel smaller; they can learn about people when working with them remotely; and they can glean a little about people’s likes, dislikes, hobbies, and interests as a way to help build rapport” (35).

Definitions of online community and social network used in this chapter to define something similar: “Technically speaking, online communities allow anyone within the space access to anyone else in the space. A social network requires connections (someone in your network) who can pave the way for you to meet someone else” (35).

Community Capabilities Member profiles are important for a successful online community. “Viewing a person’s profile should essentially provide the same feel as visiting his or her office---complete with pictures of the kids on the desk and certifications and awards on the walls” (35). Existing information the company already has is put into the system (name, job title and contact information) and combined with employee generated information. The key to this system is searchability. Employees can link to their Facebook profiles; it enables people to introduce colleagues to one another and write blogs. New hires could quickly meet people they have things in common with; the large organization feels “warm and welcoming” (37).

Communities Face Forward “Because online communities are not constrained by the need for anyone’s physical presence, we have greater flexibility with our ability to join, learn, and congregate with people who have similar interests no matter their location” (38).

Make a Case for Online Communities “Online communities can bridge the gap between the climate you have at work today and the one you want to foster---on in which people want to learn from each other because they trust one another” (40). “Online communities are most useful when they address failures in the operation of offline communities” (40). Here is a list of challenges that organizations want to overcome:

1. Putting knowledge to use: using online communities make it faster to locate those with expertise that can help others in the organization. Employees complete a profile of their interests and expertise and when someone posts a question, the “software automatically sends it to those people who can help answer the question” (40). 2. Staying current, being aware: online communities are being used to help employees stay up-to-date on what others are doing in the company. Employees can microshare, blog, and even update their profiles that provide real time information 3. Contributing to the conversation: Give employees a venue to share their ideas. “Online exchanges give employees an opportunity to increase their visibility in the company and allow management to identify talent they might never have been aware of” (43). 4. Creating opportunities to reflect: “Online communities offer intrapersonal benefits for those paying attention to what they can learn about themselves” (43). Constant updating of one’s information creates a culture of people who know much more about themselves. 5. Establishing trust: <span style="font-family: 'Calibri','sans-serif'; font-size: 10pt;">“Online communities foster relationships with people across multiple service lines, geographic locations, and affiliations. Getting to know one another before meeting face to face fosters authenticity and gives trust a head start” (44-45). 6. Informing decisions:<span style="font-family: 'Calibri','sans-serif'; font-size: 10pt;"> “Real time input on decisions is yet another way that online communities facilitate what people learn” (46). 7. Learning new technologies:<span style="font-family: 'Calibri','sans-serif'; font-size: 10pt;"> “If you know the people in your organization are going to need to be proficient in working online and collaborating with co-workers in more virtual ways, there is no better place to learn how than by working there now” (47).

Responding to critics: While people think management is a big obstacle to online communities, research shows that getting people in the organization involved in the idea was the biggest obstacle. “People you work with may already see the benefit in such a community but don’t know how to proceed” (48). “Clearly the bigger challenge is focusing the community around a purpose that people want to contribute to and be involved with---and devoting the right resources to promotes and support the community” (49).

<span style="font-family: 'Calibri','sans-serif'; font-size: 10pt; margin: 0in 0in 0pt;">A second obstacle is whether or not people will waste time with online communities. “Many employees have already integrated technology into their lives. Their ability to connect serves them and their employees well. While their colleagues waste time in meetings or engage in long phone conversations, they sum things up in quick messages over their microsharing system” (50).

<span style="font-family: 'Calibri','sans-serif'; font-size: 10pt; margin: 0in 0in 0pt;">Another fear is that employees will give away company secrets. “Many organizational leaders said their employees became more efficient and easier to monitor (and influence) when there was a private forum for sharing ideas, information and work tasks” (51).

<span style="font-family: 'Calibri','sans-serif'; font-size: 10pt; margin: 0in 0in 0pt;">And one final worry was that people will just lurk. “The silent majority who rarely make the time to post can still gain tremendous value from the organization they can glimpse online. They can learn from those participating more actively” (51).

Recommendations: Here are some ways to make online communities successful


 * 1) Look inward: Start internally with online communities before putting “social capabilities on their externally facing websites” (51). That way employees are comfortable with the idea first.
 * 2) Differentiate Benefits: “Take time to understand the group you are talking to and adapt the message, making it relevant” (52). What works for one group won’t work for another group.
 * 3) Welcome Everyone: Everyone in a company, no matter what their position, can contribute to the conversation. All ideas are valuable.
 * 4) It’s not all business: “Although most conversations should have a professional focus, connections across topics build relationships and trust sometimes more effectively than sticking solely to job-related areas” (53).
 * 5) Do important work: see page 53 for this short explanation
 * 6) Listen and prepare for concerns: “By listening, you may find opportunities for improvements, further exploration, or even education on misinformation or lack of knowledge or understanding” (54).
 * 7) Share the love: Find a balance about what is and what isn’t allowed in the community. “If you have a community with open-minded and welcoming members, others will feel comfortable jumping in and contributing their own insights” (54).
 * 8) Encourage champions: Welcome people who are willing to be active participants to the online community. “Champions have emerged from all parts of the organization, so they have the diversity of experience to share what works and what doesn’t in different parts of the company” (54).
 * 9) Foster teamwork: “Be open to exploring the right mix for your organization and be open to changing that mix frequently until the team is right for your organization’s needs” (55).

<span style="font-family: 'Calibri','sans-serif'; font-size: 10pt; margin: 0in 0in 0pt;">Survey questions: What kind of online communities currently exist in your organization? Are you satisfied with the information on the site? If not, what improvements would you like to see?

<span style="font-family: 'Calibri','sans-serif'; font-size: 10pt; margin: 0in 0in 0pt;">If you currently don’t have an online community, would you like to see your organization have one? If so, why? If not, why?

__**Chap. 3 - Share Stories Around, Up and Out**__ Jennifer Castrodale

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Chapter 3 disscusses the advantages of companies using audio visual videos for employees to benefit from. Below I have included a couple key points I took from the chapter. Below my key points are survey questions.

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-“With quality video cameras dropping in price and video capabilities now built into more mobile devices, our abilitiy to share still and moving images has expanded from down the path to around the world” (p.61). <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-“Media sharing opens new opportunities to interact, share, produce, and collaborate” (p.62). <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-“By equipping technicians with a media mindset and a culture of collaboration, everyone shares responsibility for educating one another and giving each person an opportunity to seek focused help” (p.58). <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-Media sharing encourages and enables a community where people can see and learn from one another and get contributions from everyone. Video messages that allow for comments help bridge the gap between leaders and the larger ecosystem. People can provide feedback, ask questions, and send their own videos through the platform’s commenting, tagging, and sharing features” (p.64). <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-Example of videos that could benefit a number of employees in one company- An employee who is planning ot reture could create videos about her areas of expertise. A senior executive could create mentoring videos, giving advice to newcomers. A technical employee could create a step-by-step video to explain a procedure. <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-“Large organizations have been using audio and video for a long time in <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">marketing and training. What sets the new social media-sharing solutions apart is that they can be fast, broad, and free” (p.64). <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-“Videos allow leaders to connect more emotionally than a memo or an email, and it’s more personal” (p.67). <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-The negative side of videos, employees could post non-work related videos or videos that are not work appropriate. Companies have not had huge issues with these problems because when you post a video to the company site your name is attached with it. In addition with a number of employees watching the videos, bad or non-work related issues can and are immediately brought to HR and removed from site.

__**Chapter 4 - Microsharing for a Healthy Culture:**__ Synopsis by Amy

Microsharing has messages that can't exceed 140 characters. Best known public microsharing blog is "Twitter". Enterprise tools include socialcast, socialtext signals, cubetree and yammer.

We've been sharing short messages with each other for years - ex. smoke signals. We forget how much can be said with so little. Advantages - get quick information in little bites, can hit a wide audience, connect people with like interests.

Mayo Clinic started one when a radiologist asked "What the heck is that?". Now have an internal twitter - that allows easy access to all Mayo employees to answer questions and make vital connections from their three campuses. While some thinks adds chaos, it really organizes stream of information in little bits - like cube talk. 6 months after microsharing pilot, 50% increase in number of people who used. Mayo engages with 3 audiences: - public w/health related quesitons, check out [] or [] - prospective patients - medical and research communities

For those who enjoy getting to know the people they work with, co-workers are learning more about each other from social media than they did in years working together.

Generally, companies mirror society in that it only shares high's and low's - microblogging helps share the middle part of what's going on.

Others help you: You help others: What need to know:
 * Allows 'crowdsourcing'.
 * Find out what learning in a conference - or another session better
 * Find a mentor to help you excel
 * Get feedback
 * Check out employees doing on their work objectives
 * Connects to job possibilities
 * What you're working on - your expertise
 * San Diego Metro Transit station updates on transport
 * Reinforcement for classes attended
 * Converse w/students so don't interrupt teacher

Response to Critics
 * Helps you be more succinct
 * Save time searching for informaiton
 * Leaders use to reach employees (COO Chik-fil-a)
 * Answers hit or miss - need to direct it to someone or be more specific on what asking

Tips
 * Be smart: Create identify of what you want to be followed for
 * Post regularly
 * Keep it short
 * Follow those with topics you're interested in
 * Use your mobile device
 * Engage - respond to others
 * Use lists for like accounts
 * Get Savvy
 * Be Yourself

__**Chap. 5 - Growing Collective Intelligence**__ Marnie Wagner

// Growing Collective Intelligence // Chapter 5 opens with a very specific example of the London Bombings in 2005 to describe the rapid dissemination and synthesis of information //during// the "7/7" events, through the use of a "small, classified wiki project." The chapter then begins to define both the pros and cons of using such a resource, along with examples of how the successful implementation of "Intellipedia" has enabled an information-sharing culture over an exclusive, "need-to-know" mentality: Pros · Collaborative tools "break down barriers" to information sharing and get rid of boundaries; whether geographical, organizational, etc. · Real-time information sharing makes the U.S. more secure, and communication between agencies becomes faster and more collaborative. · Dedicated admin for the wiki are able to keep the material "current and accurate." · Intellipedia offers access rights to 16 intelligence agencies in the U.S.   · Intellipedia strips away the "need-to-know" mentality and enables a "need-to-share" culture. Cons · Knowledge sharing across the intelligence community was already a huge hurdle to overcome. With reporting agencies steeped in their own protocols and regulation. · The Internet was still viewed as insecure, so the resource would need to be embedded into agencies' secure infrastructure. · Information shared on the wiki was, at times, fractured and authors were sometimes anonymous due to security, making it difficult to refer to the information as a historical reference years later. · The wiki is not considered "official," so any informative conversations or information updates need to be documented in the agency's official system as well..duplicative efforts.

//Increasing Collective IQ// Collective IQ is the idea that working together can result in producing something greater than each individual could produce working alone. By harnessing collaborative tools now available on the Internet, people who are working together can not only share information - but they can share it in a way that's immediate and contextual. The chapter also discusses the "effectiveness" of such groups that can "concurrently develop, integrate and apply its knowledge toward its mission."

//Share for Our Time// In this section, collaborative tools are described as "single-destinations," where people come together with ideas to share, critique and publish them. Three criteria are given "as markers of success" for these types of tools: vibrancy, socialness and relevancy. Vibrancy characterizes an energetic, "inviting" place where people want to be. Socialness is the idea that the tool or environment, needs to support interpersonal sharing. Relevancy is just what it sounds like, that the environment is focused, and specific to the "people and mission" of the organization.

Together, all three criteria should be able to "evaluate the success of a collaborative environment."

//Break With the Past// This section offers the idea that embracing new collaborative technologies also brings with it a culture shift which needs to be accepted, and also "embraced." Breaking free of silos and rigid hierarchies, which discourages information flow, is necessary when implementing collaboration tools across organizations. By organizing information topically, rather than organizationally (departmentally), ownership of information becomes flattened and serves the entire organization better by removing territorial and/or authorship politics. One great example is IBM's wiki that pulls information from its alumni, or retirees - dubbed "Pass It Along," the repository has revolutionized the way IBM onboards new employees. //Respond to Critics// This section offers some helpful techniques to overcoming objections within your organization, should you decide to launch a similar collaborative tool described in this chapter. 1) Dubbed "living content," these tools are effectively works in progress rather than finished, polished, deliverable content. Making the argument that living content should be considered complementary rather than competitive, or less valuable than the finished product. The idea that collaborative spaces are places where people can "synthesize issues, ideas, arguments, and actions into coherant, meaningful messages - and learn from one another" as they produce a final product is a powerful justification. 2) If an organization believes there is too much risk, and needs to overcome "transparency" issues, having individuals post on a wiki or similar tool can quickly place responsbility where it needs to be placed. Conversely, individuals also have the opportunity to build solid reputations through their unique voice. 3) Sharing unique information, or information which cannot be easily translated into standardized repositories is exactly why collaborative tools work so well. Once you set up a basic framework of sharing information, the rest is all about freeform and flexibility. 4) Looking at minimal contribution to a wiki as a failure can be a trap, don't abandon the idea of using a collaborative tool simply because participation hasn't reached expectant levels. Treat the project as if it were a new product; branding, marketing, training and getting people excited about using the tool is important.

//Recommendations// This section describes tips on how to implement a collaborative tool in your organization. Briefly,: 1. Begin to publish online in an open, organic way. 2. Be bold. 3. Don't be reckless. 4. Begin where you are. 5. Have a sense of play. 6. Gain grassroots and Top-down sponsorship. 7. Use the crowd. 8. Ask the hard questions. 9. Collectively apply metadata through tagging. 10. Don't rely on tools alone.

__**Chap. 6 - Immersive Environments Refine Learning**__ Penny Harris

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Started by exploring the Chevron example of crisis reaction used that actually fed "real-time sensor information" to a constantly updating 3D learning environment. The interesting part was that experts from around the world could interact, as if they were in the same room.

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">3D worlds are: <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Collaboration Spaces <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Operation Centers <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Building Blocks (instead of virtual worlds or objects and files)

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">This is one reason that Chevron is the sixth largest company in the world, based on revenues.

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">GET TOGETHER VIRTUALLY <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Telepresence <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Virtual Immersive Environment (Virtual worlds, gaming and simulations) <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">- unique becase one emerges with real-life experiences that they've actually participated in (Think IMAX, Surround Sound and World of Warcraft)

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">(Criteria of )__Virtual Worlds__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Shared Space - proximity to and ability to roam around objects and people <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Persistence - always there, regardless of time and/or people actually there <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Immediacy - operates in real time. When we are in it. We're in it together synchronously <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Interactivity - Visitors have some control over environment (very least ability to interact with other avatars and the world)

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Used for: <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Training <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Recruitment <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Conferences <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Reunions <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Debates <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Idea Building <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">3D Data-like Models of Buildings <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Molecule Structures <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Parts Going into Manufactured Products <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Complex trainings like work in Hazardous Environments

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__Games__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Massive Multiplayer Online role-playing Games (MMOG) <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Builds: strategic thinking, interpretive analysis, problem solving, formulating plans, team building, cooperating and adapting to rapid change

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Founds skills obtained in games closely resemble skills needed in real world to lead <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Army 3D game, "America's Army" - recruiting tool, feels like a game

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__Simulations__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">"(D)igital model that represents situation or process. When a story gets wrapped around it and people are asked to do something in the simulation, you have a scenario." <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Additionally they provide opportunities to track decision making in realistic environments and show the repercussions of those decisions in a risk-free environment. <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Individual or group experiences can be as simple or as elaborate as a full disaster response training to a terrorist attack.

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Key - to debrief after the experience to reflect

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">OUT OF THIS WORLD EXPERIENCES <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Virtual immersive environments are best applied to situations that cannot happen without it (due to issues involving geographical, high-expense, danger, etc.)

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__See The Knowledge Around You__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Department of Defense - creating Nexus <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-3D immersive environment that runs in a browser to train more than could ever travel to a physical location <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-classroom is a knowledge repository where one can access what people before knew and learned <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-could access after class <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-class notes could be modified, improved and built-upon

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__Learning by Doing Complex Work__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-Long known that the most effective method however hard to create experiences (outside virtual world) <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-For large simulations - much less costly and dangerous than their real counterparts <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-Only a supplement to actual training

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Border Guard Example explored for Canada <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-Veteran guard felt it was just as realistic as actual border patrol <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-Necessary because 9/11 changed access to train at the border <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-Able to customize (so plate scans happen at same rate with same % of issues as a normal border <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-Hope to add how to search vehicle, conflict management, dispute resolution, and to scan for minute signs of trouble <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-Participants had 39% higher success rate on testing milestones and 30% higher grades <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-Participants also excel with bilingual greetings, asking mandatory questions, assessing resident status, and exhibiting overall professionalism.

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__Understanding From Authenticity__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Avatars may look like the person <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-more often show personality and what they'd like to portray to the world

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Helps with sensitive situations like ensuring FDA regulations aren't violated when selling pharmaceuticals.

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__Seeing Through Other Eyes, Literally__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Role-playing (literally) <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-tricks brain to see self differently

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Such as: Participants with aged avatars promised to contribute more to IRAs and Participants with healthy avatars (workout and lose weight) worked out more after the experience

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Created a simulation for Psychiatry that simulates what it is like to have Schizophrenia

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__Playing With Possibilities__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Feel of Experience is the basis for understanding how to excel and gain confidence to continue to a higher level

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">L'Oreal cosmetics has Reveal, a cosmetics recruiting tool that guides participants through to learn about products before the interview process

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Army/Navy recruiting tools were so effective, that they are now being used as training tools

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">University of Maryland's Center for Advanced Transportation Technology Laboratory has a training system that: <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-runs a virtual scenario <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-records actions by every team member <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-replays to group for debrief/critique <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-runs a similar scenario with corrected activities

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__Make Time for Serious Play__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Found that learned leadership experiences are more important than individuals traits <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Also, learning leadership online can lead to using those skills to gain leadership roles in real world

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">(Some) IBM Statistics about shared play environments <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">3000 employees <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">24 public and private islands <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Several open simulator spheres <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Employees range from just a few months at the company to the highest level executives and retirees that like to keep connected <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-85% polled found it to be a positive tool

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">RESPONSE TO CRITICS <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__This All Seems Too Sci-Fi, Too Unreal for my Organization__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Companies that stand the test of time are the ones that recognize importance of change and innovation when there is a business need

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__This is All Too Expensive__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">2D versions are fairly cheap and cost ranges dramatically depending on specifications

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__This Doesn't Create Lasting Change__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Quite sophisticated - creates real learning

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__It's Not Natural__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Most adapt very quickly (just like moving to a new city)

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__No One Will Be Interested__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Actually nearly 25% interested in using it more and writers believe that more would be interested, if they understood the potential

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">RECOMMENDATIONS <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Start with people in organizations that would benefit from doing that but can't in a healthy, safe and/or cost-effective way

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__Host a Virtual Meeting with a Captivating Topic__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Sometimes hard to get people to try, so pick something they __can't__ miss and give lots of mini-tutorials (as well as time to adjust and reminders)

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Social learning improves employee: <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Engagement <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Productivity <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Innovation

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Start with training, move to: <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Facilitating <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Collaboration <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Communication

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Make the case, measure cost savings and success of project.

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__Create Onramps__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Start in Advance <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Allocate Time <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Provide Basic Navigation <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Make Mentoring Available <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Separate learning from the new experience of the environment

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__Start at the Very Top or at the Bottom__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-Tends to frighten middle management <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-Front line workers generally willing to try new things for the sake of efficiency <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-Let the results sell to the top

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__Make it Easy__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Even if cost and efficiency benefits outweigh the business problem, if they are too hard, people won't use them.

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Start with just a few and make sure you pick ones that will sing praises (when they are happy and they embrace new things).

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">Offer lots of coaching and flexible training slots.

<span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">__Show Real Value, not Gimmicks__ <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-Do not just recreate real world training environment (with seats, podium and screens) <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-Ask "How is this better than just putting these assets online with a more basic tool?" <span style="color: #333333; font-family: 'Trebuchet MS',Trebuchet,'Lucida Sans Unicode','Lucida Grande',Arial,sans-serif; line-height: 18px;">-Virtual immersive environments are tar too compelling to miss the opportunity to create something great

__**Chap. 7 - Connecting the Dots at In-Person Events**__